Lockdown has given Mauro Porcini, Chief Design Officer at PepsiCo, the chance to slow down, enjoy the small details of life, and write a book that captured his life experiences leading large design teams. I was fortunate to hear about his new book and what he believes makes innovation truly happen — people. To Mauro, a designer’s main job is to bring innovation to the company. But the branding of designers doesn’t always make this easy for executives to understand. I had the great pleasure to talk with Mauro and hear about how he leads his global design team at PepsiCo and how during Coronavirus he has made sure to create personal engagement at all levels to help his design team across the world feel connected and appreciated.
Mauro Porcini joined PepsiCo in 2012 as its first Chief Design Officer. In this newly created position, Mauro is infusing design thinking into PepsiCo’s culture and is leading a new approach to innovation by design that impacts the company’s product platforms and brands. Before PepsiCo, he was a design leader at 3M and Philips. In 2018 Mauro has been recognized with the Knighthood (Cavaliere) by the President of the Italian Republic.